Google Trends isn't your average SEO tool. For those of us in ecommerce and dropshipping , it'south pretty handy at letting you know the seasonal trends of certain products – or your niche. You can even utilize it to border out competitors by monitoring their positions. In this commodity, we'll share how to monitor everything from YouTube stats to the Google Trends compare feature. But almost importantly, nosotros'll share how to use Google Trends to maximize your business concern. And then, let'southward get down to information technology.

Post Contents

  • What Is Google Trends?
  • How to Utilise Google Trends: 10 Features for Entrepreneurs
    • 1. Using Google Trends to Discover Niches
    • 2. Find Relevant Product Categories in Related Topics
    • iii. Using Google Trends for Keyword Research
    • 4. Promote Your Shop Around Seasonal Trends
    • 5. Using Google Trends for Content Freshness
    • half-dozen. Create Content Near Electric current Trends
    • vii. Notice Niche Topics by Region
    • 8. Monitor Competitors' Positions with Google Trends Compare
    • ix. Google Trends YouTube
    • 10. Google Trends Google Shopping
  • How to Apply Google Trends Co-ordinate to Three Marketers
  • Conclusion
    • Want to Learn More than?

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Google Trends is trends search feature that shows the popularity of a search term in Google. You can view whether a trend is on the rise or declining. You can too detect demographic insights, related topics, and related queries to help y'all ameliorate understand the Google trends.

Google Trends is a great tool to discover a skyrocketing niche. Whenever looking for a new niche , you'll desire to make certain you change your range from "Past 12 months" to "2004-nowadays." Doing this helps you see clearly whether the search volume is increasing or declining. But information technology also allows you to meet seasonal trends in one lucent shot.

Here's an example of a skyrocketing product in Google Trends: posture corrector.

google trends growth

You can see quite clearly that over the past several months there's been skyrocketing growth. In Jan nosotros saw a sudden superlative with a slight dip in Feb. Nevertheless, that doesn't mean you can't withal capitalize on sales . Then this trending production would need to be monitored for a while longer.

Hither's an example of a stable niche in Google Trends: men's fashion.

google trends stable

You can conspicuously see in the graph that there are slight dips. Nevertheless, for the almost part, the search volume for this niche is pretty stable. Over the bridge of several years you'll see some slight dips or increases, which is normal. Only for the most part, Google Trends shows that men's fashion is a pretty stable niche. Yous might exist wondering what the dips and increases hateful. Those show yous the seasonal trends of the searches. October through December sees an increase in searches with a decline starting in January. That doesn't mean you don't desire to first a men's fashion store in January, it just means you might meet a lower amount of website traffic at that time of yr.

Wondering what a fad looks like on Google Trends? Well, yous might want to cheque out this data on fidget spinners.

google trends decline

There were virtually zero searches for "fidget spinners" until February 2017. Three months later in May, the production striking its peak. Information technology's pretty clear that there was a drastic and sharp increase in attention in those starting time few months. Still, the sharp refuse following the peak shows that this is no longer a good business idea to consider starting.

Say you've created a niche shop focusing on false eyelashes. After owning your niche, you might be interested in expanding into other verticals. So instead of just selling simulated eyelashes on your store, you want to sell other product categories that people may also exist interested in.

Later on typing "fake eyelashes" into Google Trends, curlicue downwardly to the bottom where you'll detect "Related topics."

related topics

What's interesting is that two of the examples, "Nail" and "Centre shadow," are a chip unrelated to fake eyelashes but could brand sense as product categories on your store. A person who searches for or wears faux eyelashes is probable also interested in boom products or heart shadow. And then if you're looking to expand the production collections on your store, checking out the related topics might be helpful. As for the adhesive, that product could also be sold on your store, as most faux eyelashes require eyelash glue.

google trends kim kardashian

Keep in mind that as y'all whorl through some of the related topics, y'all might detect some don't make sense for your business organization. For example, Kim Kardashian is listed every bit a Google Trends related topic for fake eyelashes. But hey, you lot could always write a web log mail service about Kim Kardashian's eyelashes.

Now say you're selling women's blouses on your store. Google Trends shows that searches for this is trending upward, which is a good sign. Only at present you want to figure out which keywords to get after, how to proper name your product categories, and how to optimize a blog post on the topic of women'due south blouses. A footling trick yous can practice is accept a quick expect at "Related queries," which is on the correct side of "Related topics" section we simply talked about.

Related queries

Throughout the 25 queries, you can consistently run into a callout to color. In the graphic in a higher place you see two listings for the color black. On other pages, yous'll detect white, blue, pinkish, and green. For these examples, you might choose to create a product category based on color such as "black blouses." Even so, you can likewise include those keywords in your product page and in the name of the product. "Women's shirts" or "blouses for women" could also be listed as a product category since they have search volume and make sense for this clothing type.

Seasonal trends play an important office in the success of your business . Throughout the year in that location'll be peaks and dips that will touch your monthly sales. During peak season, contest and sales volition increase in full force. During the dips, y'all might start selling seasonal products. Allow's break this down with a "summer" product: padded bikinis.

google trends seasonality padded bikini

What's interesting is that the data shows u.s.a. that padded bikinis aren't just for summer simply for winter, too. The first peak of the year starts in Jan and it continues to climb until June. So in that location'south a drastic dip in November. At present, say it'southward November and you decide to get-go a swimwear shop, yous might be feeling pretty discouraged about that dip. But that's actually a corking fourth dimension to get started. It gives you a couple months to build your swimwear business then that when Jan rolls effectually you're gear up to go!

Now you might exist wondering what to sell during the off season. Think of products that naturally complement the products on your store but would exist a adept match for the off season. Since swimwear is ofttimes sold past lingerie brands, selling pajamas might be area to focus on during the wintertime months. Let's take a look:

google trends seasonality winter

Between September to December, pajamas hit their peak, making it the ideal production to sell during the bikini off season by filling in the seasonal gaps.

5. Using Google Trends for Content Freshness

Content marketing is helping summit online retailers ain more traffic to increase make awareness and to go more than customers than always earlier. So creating web log content for your website tin can help grow your business organization. One manner to drive sudden spikes in search traffic is to do "content freshness." What'southward that? It's when you remove outdated content, add fresh new details, and republish the content on your blog.

How does Google Trends fit into this? Permit'due south examine seasonality over again but for a dissimilar purpose. Say you ain a cycling shop, y'all might take an commodity on your weblog for the keyword "how to ready a wheel." Throw in those keywords into Google Trends and it'll await like this:

google trends seasonality how to fix a bike

What this shows is that peak season for this search tends to happen in June and July each year. At present, of class you demand to do content freshness whenever y'all start to lose your position in Google. That'due south a given. Just if y'all desire to step up your game, you can also coordinate your content freshness around the search term's peak season. And so if you're that cycling store owner, you might update your "how to set a wheel mail" at the stop of May. And past doing that, y'all'll skyrocket to the top of search results for that keyword. Do this strategy on your elevation performing SEO manufactures, and you'll grow your website traffic in no time.

6. Create Content Nearly Current Trends

On the homepage of Google Trends, you'll find a department for trending searches . Trending searches are the hottest topics of the moment. You tin can browse daily trending searches, realtime search trends, and search by country.

While virtually of the trending searches are regarding glory news, y'all volition find some buzz-worthy stories that tie into certain niches. For example, on February 27, 2019, the most searched daily trend was regarding the "Momo Challenge," which amassed over 5 meg searches. Y'all can see keywords such every bit "kids" and "parents" in the "Related news" section. If you lot own an online store that targets parents of young children, you lot could've written a newsworthy article on the topic on your blog.

momo challenge

Right now, the second most popular daily tendency in the UK is almost Tesla. If yous ain an automotive accessories store (and target customers in the United Kingdom), you might cull to cover car news almost top automotive manufacturers. Why? Because people who are interested in automotive news might be interested in buying your automotive accessories. And by bringing relevant audiences dorsum to your website, you increase the effectiveness of retargeting ads.

trending searches By occasionally covering newsworthy stories on your store'southward web log, you can bulldoze high volumes of traffic back to your website. You tin can also jump on trending hashtags on Twitter to share your newsworthy article to get more Twitter followers and social media engagement .

vii. Observe Niche Topics past Region

One of the nearly interesting elements of Google Trends is how you can detect niche topics by region. When information technology comes to advertising, we often target an audience based on their country. In that location are 325 million people in the United states lone. Surely the audience in New York isn't the aforementioned as the audience in Louisiana. Then let's break down what these two states call up well-nigh gilded earrings.

google trends region louisiana In Louisiana, interest in gold earrings isn't very loftier. In November 2004, in that location was a sharp increase in search book, simply that level of involvement has yet to return.

Now, allow's take a look at New York'southward search interest on Google Trends.

google trends region new york

Right now, the search book for "gold earrings" is on the rise in New York. So what does this mean? Well, if yous create an ad for a pair of gold earrings that yous're selling, you're better off targeting private states like New York. Since there's growing interest there, you'll be able to capitalize on some sales whether you promote it on Facebook or via Google Adwords . You tin cross-reference all united states to determine which states have been seeing the trend rise. That manner, you increase your chances of landing sales without wasting money by targeting places where involvement is lagging.

On Google Trends, you lot tin can even monitor your competitors and see how well they're performing against your make. With the Captain Marvel movie out, allow's do a Marvel Comics vs. DC Comics comparison to run into how the brands have been performing over the years.

google trends compare

What's interesting here is that in 2004, the 2 brands were performing at nearly the same level, with Marvel having a slight reward. However, after 2013, we meet the clear rise of Marvel coming out on top.

With this feature, you tin can compare upward to five search terms or competitors. Equally your brand gains a bigger search audience, you tin can utilize Google Trends compare to ensure that yous're always a pace ahead of competitors. And if you find that sure competitors are growing a faster charge per unit than y'all, you know to kickoff analyzing their marketing channels to sympathise how you tin can improve.

While Google Trends is typically used to improve your website'southward performance, you can as well utilise it to amend your attain in social media as well – in particular, YouTube. After heading to YouTube and looking for "fashion" videos, nosotros noticed that the top videos used the keyword "manner trends 2019." And then, let'due south plug that into Google Trends and run into what we get.

fashion trends 2018 google trends

In January, this search term skyrocketed in interest. Of form, the year added to the keyword will make information technology a popular search term at the start of the year. However, later on going back to YouTube and looking up "style trends 2019" in the search bar, we noticed something interesting. Let's take a look:

youtube trends for fashion

Each of the top videos were published in 2019. Why's this interesting? Because frequently times, vloggers (and bloggers, besides) create content prior to the new year's day and then they tin get a caput start on traffic. Simply we detect in the top results is that 2019 content ranks quite well when it's published in 2019.

And then, if y'all programme to create a video centered effectually fashion trends in 2019, your best bet is to publish the video onetime in January to capitalize on the information you'd find in Google Trends.

But let'due south rewind a second. Since nosotros won't know what the data is for the balance of 2019, let's take a await at the information for "style trends 2018" so we can know what to expect over the adjacent twelvemonth.

youtube search

So, we come across that at the end of 2017, Youtube users get-go browsing the keyword "fashion trends 2018." And then we encounter that January spike that we saw in our 2019 epitome. Simply what'due south interesting is that at that place are more spikes in March and September – right before summer, and right before winter.

How can you capitalize on traffic during those periods? Well, if y'all have an electronic mail list, yous might make up one's mind to send an email during March and September to boost your video's popularity again. Google will see that you're promoting your older video content and volition likely reward you with a college position for your video so you can get even more views to it. You can also utilize this strategy if you lot discover that the views on popular evergreen videos are declining too.

You can besides use Google Trends to help you determine the all-time time to create Google Shopping ads . Say you're a fashion retailer trying to promote a make new white apparel on your shop. By taking a look at Google Trends' Google Shopping feature you can determine the best months for your ads. Let's have a look at the data below:

google trends google shopping

Between February and June, at that place are loftier volumes of searches for white dresses in Google Shopping. Despite a pocket-size dip in Baronial, the next 2 months, September and October, see a rise in Google Shopping searches. Then, if you're a retailer, you might kickoff selling and promoting your white dresses between February and June and September and October. Well, provided that yous're selling to an American audience. You'll demand to cheque the data for other countries if y'all plan to target outside the U.Southward.

Jeff Moriarty Jeff Moriarty of Mothers Family unit Rings shares, " One thing we didn't think about when nosotros beginning started using Google Trends was looking at unlike countries. Our company sells high-end mother's jewelry and we ever kept an centre on trends around that time for the United States. But and then we realized looking at other countries, Mother'south Solar day was on totally different dates than in the Us. This opened us upward to creating unlike promotions throughout the year for different countries. And it was all because of the information within Google Trends. "

Allison Schmidt Allison Schmidt, Marketing Manager of Go Online NOLA , says, " Although Google Trends isn't our first step in choosing a keyword, it'due south super helpful in choosing the right keywords! Once y'all take a good idea of what your topic is, or otherwise what you're looking for, Google Trends can help you notice out the exact right way to phrase it. It helps you find regional differences in phrase preference, as well as keywords that are just starting to go popular. We tend to search the keyword we're thinking of first and take a look at the breakout keywords section. Then we examination the popularity of different related phrases all at the aforementioned time to encounter how they compare (recall soda vs. popular vs. coke).

Cassidy Barney Cassidy Barney, SEO Manager of Epic Marketing , tells us, " I like to use Google Trends for competitor analysis, or brand interest over time. Afterward putting in a unmarried keyword, you tin can add up to 4 more for comparison. Breaking down farther, you can choose a specific region/state, timeframe, and category. These results go dorsum to 2004 and requite y'all a multifariousness of detail into yours and your competitors interest over fourth dimension every bit well as LSI [latent semantic index: method search engines utilise to compare the relationship of specific keyword groups] keyphrases to work with. "

Determination

From helping you plan ahead of seasonal trends to finding a rapidly growing niche, Google Trends can give yous insights that will brand your business organisation a success. You'll be able to notice complementary verticals to expand your catalog and skyrocket your weblog traffic by updating popular SEO posts just in time for height season. By applying some of the Google Trends tips in this article, you'll exist a step ahead of the competition. This is your time to boss, go get information technology!

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